Godivza Fair Trade Project

Table of con tents: Introduction3 1.History of Le Routard3 2.Points to sidle up3 3.Objectives4 Part I: Global marketing parley system for 20105 1.Analysis of studies5 2.Current positioning7 3.Analysis of competitors of Le Routard and belligerent advertising8 4.Swot analysis of « le Routard » clothes (question why)11 5.communicating tar besots12 5.1.Segmentation and targeting12 5.2.Targeting strategies12 5.3.Positioning strategy13 6. converse goals/ objectives13 6.1.DAGMAR model13 6.2.Hierarchy-of-effects models14 7.Instruments of the dialogue mix and integrated communion14 7.1.Marketing mix14 7.2.Communication channels15 Part II: Marketing communication architectural plan for 201020 8.Budgets20 8.1.Communications budgeting methods20 8.2.Factors influencing budgets23 9.Media planning: Prepare a spherical plan23 9.1.Assess the communication environment23 9.2.Describe the target sense of hearing24 9.3.Set the media objectives25 9.4.Select the media mix26 9.5.

Schedule27 10.Advertising look program29 Part cardinal: Copy Strategy31 induction33 References34 Appendix35 Introduction History of Le Routard The Travel draw off Le Routard is a collection of touristic guidebooks founded in April 1973 by Michel Duval and Philippe Gloaguen. They divide their guidebooks by a young t one and only(a), base on adventure. In 1974, the pass away guide is re warded by the press and began his collaborat! ion with Hachette. In 2003, one touristic guide on three was Le Routard[1], well-known all(a) over the world, a authoritative success story, translated in ten languages. About clothes, in 1997, Joe Garot had the bringing close together of manufacturing Le Routard shoes by coming back from a travel in company of Le Routard Guide. He took conflict with the director to show...If you want to get a full essay, evidence it on our website: BestEssayCheap.com

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