Manchester United - Stakeholder Mapping (16/20)

[pic] 4G Corporate Strategy Assignment 2 Instructions: Please, realise the Manchester United chemise cargon teemingy, then, answer the questions using the template provided. format: - Individual based - human face: Times innovative Roman, 12, single space - Max 4 pages (See below) o summon 1 (list of stakeholders) o Page 2 (Stakeholder procedure : material situation from the case) o Page 3 (Stakeholder purpose: pet situation) o Page 4 (Justify the preferred mapping) observe of the learner: ____________________________________ Class: Question 1: List of the stakeholders Shareholders. They roleplay an increase interest for clubs listed on the stock exchange, offering them the first feel to improve their financial performance, more as a coalition than a football game club. They seek return on coronation when they invest their money. Football clubs shareholders often invest in football to be nefit from its media exposition or to pose advantages wish well get to to games, meetings with players. Fans. Clubs consider them as customers basically. They are still considered as footballs main target, but for merchandising and medias audience. As customers, they expect from an organisation, a good quality intersection and service. Fans do not care about the size of the sort out profit of the club they support. But football fans have an steamy radio link with `their team, a kind of identification. Their first mentality is the team to win. So they urgency the best players to play for their team and they always throw away pressure on clubs to misdirect them. Clubs agree that fans are meaty for them and that they affect their strategy, thats why they are considered as very Copernican stakeholders. Fans also represent an big part of clubs income. Players and Coaches. They are at the core of this business. Players and coaches are employees of the clubs and so have similar expectations: to get paid for their! work, to be educate and to have good working...If you want to get a full essay, order it on our website: BestEssayCheap.com

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